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EMBLEM by Montblanc
The undeniable signature of an eternal man
Introducing the new fragrance by Montblanc for men: Emblem, Montblanc challenges the laws of attraction through the power of its story. Emblem is a rock, a landmark, an identity. Peter Lindbergh captures this charisma with Emblem face David Genat who fascinates the camera lens.
The one-of-a-kind EMBLEM bottle asserts the same quest for unique design technicalities and excellence as other Montblanc creations, from writing instruments to timepiece innovations. And there’s a simple metaphorical explanation behind this carefully crafted symbolism: just as Mont Blanc marks the highest point in the Alps and all of Europe, EMBELM aims to embody nothing less than the pinnacle of Montblanc’s olfactive expertise.
It pays tribute to the Montblanc heritage and of the six glacial valleys bordering the highest peak in Europe. From this, Emblem takes the noblest of its values: sobriety, excellence, precision. Its sillage reflects a lifestyle, an art of seduction too – unique, brilliant, forthright. This fragrance inspires a man who meets the mark.
The Scent
Its composition is classic – demanding, timeless and never consensual.
“This fragrance calls for raw materials of the finest quality, ‘OrPur TM’ as we say in the trade,” reveals Emblem’s perfumer Sonia Constant. Of course, the classics are also reinterpreted to achieve a fragrance of desire, corpulence and modernity.
“Emblem emanates an elegance marked by the contrast between sensual cinnamon and aqueous – almost frosty – violet leaf,” continues Constant. “A dreamt-of classic revisited… totally contemporary.”
The Bottle
Emblem’s unique design is destined to intrigue – Black like onyx, almost mineral, solid but bearing smooth edges and facets, it has a timeless and fascinating shape that defies trends and conventions.
With the virile audacity of its bottle design, Emblem conquers new ground as an ever more sophisticated object of desire, synonymous with the standards of excellence for which the legendary Montblanc snowcap stands. The name is a signature, its logo a hallmark, the brand a world famous icon.